A counter is a record on the map
The unit, where it is, and which trail it counts. The position is the thing that makes a reading mean something two years later.
Trail counters
Counter readings usually end up in a spreadsheet named after the month somebody docked the unit. Here each counter is a record on the map, its readings belong to the trail it sits on, and the export is one click when a funder asks.

How it works
No integration to configure and no gateway to buy. Dock your TRAFx counter, upload the data file its software saves, and the readings are attached to a place rather than to a filename.
The unit, where it is, and which trail it counts. The position is the thing that makes a reading mean something two years later.
Dock the unit, save the data file from the TRAFx software, upload it. One file can carry several counters, and a counter it has not seen before is added for you.
Readings are keyed by counter and timestamp, so the same reading arriving twice is stored once. Dock and import as often as you like without inflating a number.
New readings reported separately from the running total, so you can see exactly what that file contributed rather than hoping.
Hour by hour, day by day and week by week, against the previous period or last year. The pattern that tells you which trail justifies the machine time.
A PDF of the counter's page with your name and logo on it for a grant application or a board pack, and the raw readings as CSV for whoever wants to do their own sums.
Each unit with its trail, a month of daily counts at a glance, its battery and how long since somebody docked it. The ones that want a visit are one tap away, with the reason on the row.

Why it matters
Counter data is rarely the interesting part of a trail program and is regularly the deciding part of a funding conversation.
Evidence
A count on its own is a number. A count against a named trail, with the trail's own condition history and maintenance record beside it, is an argument — for the resurfacing, for the second trailhead, or for leaving the quiet loop alone.

The counter you already own
No gateway to buy and no second subscription. Dock the TRAFx counter you already have, upload the file its software saves, and the numbers land on the trail they belong to, ready to read by the day, the week or the month.

Other counters
If your organization uses a different brand of trail counter, contact us and we'll be happy to get it working. Tell us the make and send a sample of the file its software exports.
Getting started
The whole loop takes an afternoon, and the second one takes ten minutes.
Type, name and position on the map, against the trail it counts.
From the TRAFx software, whatever range it gives you.
Counters → Import. Duplicate readings are dropped, and the summary tells you what was new.
Totals, hours and seasons on the counter's page, a PDF or a CSV when somebody asks for it.
Start free, add your first counter, and stop hunting for last season's export when the grant deadline arrives.